Is applied mostly to social networks like facebook and Twitter where you can send links and messages to your friends about the latest songs, video’s or comedy sketch. This is a good advantage for businesses trying to get their artists and songs out there; this can also be done through emails such as hotmail and google mail, however this sort of sharing to peers is also bad for people who want to protect their intellectual property, because once it’s on the internet it’s anyone’s for the taking.
Web 2 means that these sort of things can be sent around much faster than in the past and become better known by the world. This means that we are the creator’s of the news and media in the modern age; we are the givers and revivers of the news because most countries have the Internet and can say what is happening in their countries. So these links and video’s can be sent as many times as humanly possible to friends and the world.
Corporations and businesses are forced to respond to these changed like having facebook and twitter accounts for their business to survive if not it is likely to perish because ‘peers’ can send this sort of info to each other and through social networking these businesses can become huge. It is shown that the Internet is not just a fad but a tool that can make business powerful and well known around the world if using the right sites.
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