This is the natural process and progression of the online free market today. Web 2.0 gives us the tools that allow people to be as creative as they possibly can, in the forms of the websites such as YouTube and flickr people can now post their own home made videos online for the world to see and Flickr gives he opportunity for people to post their photos online for anyone to view.
This an idea from the Five Big Ideas of Wikinomics ties in well with another idea and that is the idea of peering. These two ideas fit together as both bring up the question of how people protect their IP (Intellectual Property). Anyone posting videos on YouTube is posting their own IP and this available for anyone to watch and then if they so chose to copy the original persons idea. For example there are many commentators of games on YouTube and they have all watched videos of others and thought to themselves “I want to do that”, and so they start there own YouTube channel and so have in a way copied the very first person to commentate on a game but they don’t copy the entire thing, they will have their own way of communicating to their subscribers and their own game play for the video.
It is so difficult to regulate the online “remix” creativity, as there is no real way to protect people’s own products online. Take music videos as an example, on YouTube there are many music videos from bands and a lot of people want to re create or “remix” the product by making their own video for the song, this is controlled by the record companies blocking the track, as they have not given permission to use the song. We encountered such problems when making our music videos for our Media Studies lesson even though we emailed the owners of the songs for permission to use them but received no reply. The Only way around this was for our Media tutor to actually point out that it was for educational purposes.
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